FOR IMMEDIATE RELEASE
Elanex Powers MailUp with Multilanguage Marketing Services
Elanex, Inc. announces their strategic partnership with MailUp, Italy’s market leading email and e-marking services provider.
SAN FRANCISCO, CA and MILAN, ITALY, December 14th 2010 -- Elanex, Inc., a leader in professional translation services and technologies, has announced a partnership with Milan based MailUp, a provider of email marketing and related e-marketing services.
The partnership integrates MailUp's online platform with Elanex's global translation production team. MailUp's system for managing newsletters, SMS, fax, voice and ordinary mail is now connected by a direct link (through a web service API) to Elanex’s global production system. This allows MailUp customers to submit a communication written in one language, and with one click, have a human-translated version delivered in one or more foreign languages. The process is both fast and cost-effective because Elanex technology connects over 32,000 professional human translators that are specialists not just in the language, but in the precise subject matter of the material to be translated. With worldwide operations, Elanex provides 24x7 coverage in over 100 languages, ensuring that MailUp customers can reach any market, any time.
"We are proud of this partnership with MailUp because both companies embrace technology to enhance service delivery," said Donald Plumley, CEO of Elanex. "The MailUp platform enables their customers to effectively manage their multichannel marketing communications, while the direct connection to the Elanex platform enables us to deliver professional translation services faster and with higher quality. Multichannel marketing in the preferred language of the customer should be a winning combination for MailUp’s customers," he concluded.
"In today’s business world, technologies provided by MailUp give the opportunity to effectively reach, within seconds, a large and targeted customer base," said Nazzareno Gorni, general manager of MailUp. "Thanks to the partnership with Elanex, now our customers can easily expand their marketing into foreign countries, with confidence their messages have been translated with total quality."
About Elanex. Elanex is a global language services and solutions company that combines its industry-leading technology solutions with its network of 32,000 linguists to deliver top-quality translations at highly competitive prices. The company's 12 offices around the globe include its headquarters in San Francisco along with offices in Europe, the Americas, Asia, and Australia. For more information about Elanex visit us at www.elanex.com.
About MailUp. MailUp is a multichannel direct marketing company born in Italy in 2002, and now counts a staff of over 30 people and a portfolio of over 2.800 clients. The company provides the best quality of service by keeping its platform constantly up to date and developing new features to follow customer needs and the latest web and marketing trends. In 2009 MailUp became an Official Referral Partner of Return Path® to enable the maximum email deliverability rate. To compensate the CO2 emission of its own server farm, since 2007 MailUp is a member of the Lifegate initiative. For more information about MailUp visit us at www.mailup.com or write us at marketing@mailup.it.
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